Heineken Creates an Interactive 3D Billboard That Doubles as a Bar

Publicis stunt invited drivers to pull over and grab an alcohol-free beer in Brazil

The Publicis stunt cleverly communicated Heineken 0.0's alcohol-free credentials. Heineken / Publicis

Outdoor advertising doesn’t need to be flat and functional—it can be interactive and fun, as this new stunt by Publicis for Heineken 0.0 in Brazil demonstrates.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.