How Brands Can Benefit from Production in the Cloud

Angus Kneale, former CCO at The Mill launches new model built for speed and quality

Preymaker looks to the cloud to make production more effective. Preymaker

When one thinks of how the marketing business runs, much of the day-to-day happens in the cloud. In fact, most companies—if b-to-b marketing is any indication—rarely use local technology. Yet, production remains one aspect of marketing that retains some of its old glory. Some of the world’s best, most creative practitioners still rely on rooms filled with top-of-the-line equipment and software, running day in and day out.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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