How Breakthrough Media Agency Canvas Worldwide Boldly Grew Beyond the Automotive Category

It launched with Hyundai 4 years ago and used that as a foundation to build upon

Group picture Canvas Worldwide
Paul Woolmington, Canvas Worldwide CEO (center in glasses), brings the energy to the bicoastal shop. Dean Zulich Photography

A little over four years ago, Canvas Worldwide dove into an already-competitive media agency landscape. As a joint partnership between Innocean and Horizon Media, the bicoastal independent, with main offices in both New York and Los Angeles, it had a good head start, opening with baked-in clients like Hyundai, Kia and, later, Genesis (Hyundai owns Innocean).

This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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