How Digital Art Space Artechouse Helped Pantone Unveil its Colors of the Year for 2021

The tech-centric art exhibition is looking to expand into more partnerships of a similar nature

Artechouse revealed Pantone's color of the year in an exhibit this week. Artechouse

The Pantone Color Institute celebrated the announcement of its 2021 Colors of the Year this week—the honor was shared between two hues—with a dizzying, immersive art installation projected inside the century-old repurposed boiler room of Manhattan’s Chelsea Market.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.