How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020

It began with an ongoing brief to offer playful relief in a stressful year

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The vault was placed down the road from Svalbard Global Seed Vault in Norway. Oreo
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From a pandemic to murder hornets to UFO sightings, 2020 was essentially a series of moments that made us feel like we were extras in a neverending apocalypse-themed movie. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.