How Teaching Dog Agility Helps This Creative Director Excel

DDB New York co-CCO Lisa Topol uses outside hobbies to spark creativity

Working closely with her dogs, Schmutzy and Plop, Topol has won many gold medals. DDB New York

Before she became a creative force in the advertising industry, Lisa Topol—now co-chief creative officer at DDB New York—was dead set on becoming a professor of religion and 19th century Victorian literature. But while the topic was fascinating to her, it became unfulfilling. “I just felt like I’d never be doing anything that engaged with culture and would just sort of be talking to myself,” she said.

This story first appeared in the Feb. 4, 2019, issue of Adweek magazine. Click here to subscribe.
@ktjrichards Katie Richards is a staff writer for Adweek.