How the Old-School Agency World Can Keep Up With Changing Times

Too many have a mindset that isn’t consistent with reality

A chart over a person next to a clock
At the end of the day, technical tools and processes proven successful can’t overcome issues of culture and identity. Getty Images

I was saddened to read about the end of Barton F. Graf. Over the last decade, Gerry Graf and his team has done some great work that’s pushed the culture and the ad industry. As a fellow entrepreneur in the advertising and marketing world, I feel for Gerry as he described his journey.

@jtwinsor John Winsor is the founder and CEO of Open Assembly and an executive-in-residence at the Laboratory for Innovation Science at Harvard (LISH).