How This Agency Made Oakland a Global Stand-In Location for Samsung

Eleven used the Bay Area and its talent to give the international ad a worldwide feel

Oakland stands in for global cities in Samsung campaign from Eleven. Samsung

When creating global work for brands, finding an international look and feel is an important consideration. While it would be nice to include iconic locales—say the St. Louis arch or the Empire State Building—creating a universal vibe is generally part of the brief. With travel restrictions and remote shooting and production, the challenge is magnified.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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