How Two Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth

The labor of love came from a desire for a better product

The Richards Group's Bennie Reed (left) and Jeff Kauffman chase down the world's best denim in Japan. Deep Ellum Denim

Jeff Kauffman and Bennie Reed are two guys who love a good pair of jeans. The problem was, there were few options in Dallas to buy high-quality denim that fit well. That changed after some cold beers on a summer day, when the duo decided to take matters into their own hands and open up shop.

Amy Corr is a contributor to Adweek.