Huge London Created a Satirical Set of Brand Guidelines for UK Prime Minister Boris Johnson

The country’s controversial new leader is getting some tongue-in-cheek advice

Page from Huge London's satirical brand guidelines for Prime Minister Boris Johnson
While it’s meant to be satirical play, some are finding the "brand guidelines" for the new prime minister to be all too real. Huge London
Headshot of Minda Smiley

Say what you will about Boris Johnson, former mayor of London and newly minted U.K. prime minister, but it can’t be denied that his bright blond mop of hair, penchant for the limelight and history of gaffes while in office at least give him a distinct personal brand (albeit one that’s drawn comparisons to America’s President Donald Trump).

@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.