How Hulu’s Creative Studio Greenhouse Sees the Next Era of Streaming Advertising

'First and foremost, though, it’s about creating better things for viewers'

scott donaton on the left
Scott Donaton (l.) has big plans for Hulu's new in-house studio. Getty Images

In October, Scott Donaton made the jump from a long, distinguished career in the agency world to Hulu. Leaving Digitas, he joined the streamer as head of creative. He started at the beginning of December, reporting to Hulu CMO Kelly Campbell while working closely with Peter Naylor, svp and head of advertising sales.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.