If Coke’s Unity Anthem ‘Hilltop’ Had a Cynical Sibling, It Would Be This Delightful Snickers Super Bowl Ad

A most pleasing not-quite-a-remake from BBDO NY to fix the world

people standing at the edge of a giant hole
Feeding the earth ... a Snickers bar? Mars, Inc.

Still taught in classes to this day, Coca-Cola’s iconic “Hilltop” ad remains one of advertising’s most compelling beacons of marketing lighting up an otherwise boring world. If Coca-Cola created that ad today, it might look different, but not quite as cynically delicious as Snickers’ Super Bowl ad.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.