Infographic: #BiasCorrect Campaign Results Show There’s Still Work to Be Done

Catalyst's work with Burns Group raises awareness of gender bias

The project features adjectives that differ between men and women.
The project features adjectives that differ between men and women. Carlos Monteiro
Headshot of Ko Im

Catalyst’s #BiasCorrect campaign grew in its second year in terms of participation (a 52% increase) and scope of inclusion. The project features photos of women accompanied by stereotypical words alongside alternate adjectives.

This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.
@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}