Key insights:
- Agencies should expect an assessment of how they handled the crisis for their clients.
- Certain types of agencies will thrive, while broader industry trends such as consolidation will accelerate.
- RFP process timelines have become highly compressed.
- Budgets will be reassessed by both agencies and clients.
As the global pandemic took hold, agencies around the world found themselves in unfamiliar territory, with new business iced over to a degree no one had ever experienced. As the course of quarantine changes, so does the discussion about what revving up agency life looks like, including, most importantly, business development.
