Is Agency New Business Back on Track? It Depends on Who You Ask

There are positive signs, but the RFP process could be forever changed

The Covid-19 crisis and accelerating use of technology are reshaping the industry. Getty Images

Key insights:

As the global pandemic took hold, agencies around the world found themselves in unfamiliar territory, with new business iced over to a degree no one had ever experienced. As the course of quarantine changes, so does the discussion about what revving up agency life looks like, including, most importantly, business development.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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