It’s More Important Than Ever Agencies and Creatives Get Along
Working together smarter and with as much empathy as possible

Limiting feedback is one way to keep creative juices flowing.
Illustration: Amira Lin; Source: Getty Images

Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff that helps us connect as human beings—which leads to better work. But since the start of the Covid-19 crisis, we’ve had to make do without them. That’s why it’s more important than ever that we get along.