It’s Time for Marketers to Do Less Thinking to Make Room for More Ideas

Taking space to silence our minds can lead to creativity

A person meditating with a cloud on their head
Less thinking, more being. Getty Images

Over the holidays I spent 10 days at a silent Buddhist meditation retreat. It’s not your typical New Year’s party. In fact, nothing about it was a party, but as I sat in silence and my mind stilled, it occurred to me that we think too much.

Leslie Barrett is managing partner at GS&P.