J.M. Smucker Company Consolidates U.S. Creative and Media Business With Publicis

WPP and IPG pitched for the account

Grey won creative duties on Smucker's in 2002. Getty Images

The J.M. Smucker Company has concluded a holding company-based review by assigning both creative and media work for many of its best-known U.S. brands to Publicis Groupe.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.