Jonathan Van Ness Helps Pop-Tarts Add Sparkle to Boring Pretzels in Super Bowl Spot

The brand's 30-second ad will air at the end of the first half

Jonathan Van Ness in Pop-Tarts ad
Jonathan Van Ness helps Pop-Tarts "fix" pretzels in the brand's Super Bowl ad. Pop-Tarts

Playing the part of an enthusiastic infomercial host, Queer Eye’s Jonathan Van Ness stars in Pop-Tarts’ 30-second Super Bowl spot, which was created by MRY and released today.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.