Keith Cartwright Shares What It’s Like Starting an Agency During a Pandemic

His namesake shop officially opened this month

Adweek senior editor Doug Zanger spoke with Keith Cartwright about starting an agency during a pandemic. Adweek

Keith Cartwright left 72andSunny L.A. in December to start his own agency. Months later, the spread of the coronavirus and the ensuing global lockdown hindered those plans—but he’s still forging ahead and creating work.

@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.