Kim Gehrig Is the Mastermind Behind Classic Campaigns From Brands Like John Lewis and Gillette

Adweek shines a light on influential women in the industry in honor of Women's History Month

Producer: Breana Mallamaci
Headshot of Ann-Marie Alcántara

Whether it’s a heartwarming spot like the 2015 John Lewis “The Man on the Moon” ad or a thought-provoking one like Gillette’s “The Best a Man Can Be,” Kim Gehrig’s the woman behind it all.

This Women’s History Month, Adweek is taking a deep dive into different women who’ve shaped the industry (and continue to). This is the last in our series honoring women in advertising like Carol H. Williams and Mary Wells Lawrence. 

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.