Kraft Heinz Is Reviewing $520 Million Global Media Account

Publicis Groupe's Starcom is defending in the review.

kraft heinz logo
The CPG giant's contract with Starcom expires later this year. Kraft Heinz

Kraft Heinz has instituted a review of its global media account, as its contract with Publicis Groupe’s Starcom is ending this year.

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@ErikDOster Erik Oster is an agencies reporter for Adweek.