Land O’Lakes Spotlights Female Farmers in Its Feminist Reimagining of ‘Old MacDonald Had a Farm’

Maggie Rose and Liz Rose create 'She-I-O' for Women's Equality Day

Land O'Lakes and The Martin Agency reimagine "Old MacDonald Had a Farm" as "She-I-O" to honor female farmers for Women's Equality Day. Maggie Rose

Old MacDonald may have had a farm with a dog, cows and some chickens, but he also had something far more important to keeping said farm running—a daughter. At least according to Land O’Lakes’ “She-I-O,” a reimagined (albeit slightly hokey) version of the classic children’s nursery rhyme sung by country artist Maggie Rose.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.