Voice

Let’s Rethink Agency Reviews. This Is the Year

Face it, the process has been bloated

presentation
This year’s pitch-a-palooza doesn’t have to be painful or bloated. Get to the point. Getty Images

By Donna Sharp

November 2, 2020

It’s happening again: A wave of high stakes agency reviews is upon us. Cue the industry panic and the existential reckoning.

Donna Sharp
Donna Sharp is managing director at MediaLink.
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