Why Little Caesars Sent Its $200 Million Creative Account to McKinney

Agency's first work for the longtime Barton F. Graf client is expected in 2020

Little Caesars mascot holding pizza boxes and a phone with McKinney logo
Little Caesars is sticking with humor as it changes agencies from Barton F. Graf to McKinney, but expect more digital and social media campaigns. Little Caesars, McKinney

Little Caesars is heading into a new brand era.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.