McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S.

Move is an additional blow to Omnicom and We Are Unlimited

Two different hands hold a McDonald
McDonald's appoints Wieden + Kennedy New York as new creative AOR in the U.S. McDonald's

On Friday, McDonald’s announced Wieden + Kennedy New York as its new lead creative agency in the U.S. The news is a setback for DDB, which was the QSR giant’s sole creative marketing partner after beating out Publicis for the business about three years ago.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.