Media Shops Face an Identity Crisis as Clients Move More Work In-house

Big reviews threaten long-term relationships

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The next round of big-budget media reviews has begun, and beneath it lies an existential threat to the established agency business model.

This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.