More Agency Consolidation May Be Coming as Creative and Media Converge Again

Holding companies including Publicis and WPP restructure as clients increasingly seek integrated solutions

Campaigns for IHOP, BP and Westworld came out of better media and creative collaboration. IHOP, BP, HBO

Last June, a bizarre campaign known as “IHOb” had social media users buzzing about the possibility of the International House of Pancakes turning into the International House of Burgers … or Bacon? Biscuits?

This story first appeared in the Feb. 4, 2019, issue of Adweek magazine. Click here to subscribe.
@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.