Mother Invests in New Independent Creative Agency in London

Named Other, the agency boasts W+K, Grey and VMLY&R alumni

The Other crew looks to take London by storm. Other / Mother

Three years ago, Wieden+Kennedy made a statement about independence and placed a sizable bet, backing its group creative director Craig Allen and two others in a new agency venture, Callen. The Austin shop continues to carve out its own space, yet with W+K’s support, it signals that smaller, more nimble extensions of existing agency brands can add more creative oxygen to the business.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.