New Jack Daniel’s Ad Toasts Social Distancing—and Connection—During Coronavirus

Energy BBDO shows the power of togetherness

Here's to social distancing. Brown-Forman

Agencies and brands must now contend with a new production reality when it comes to releasing work that connects to the coronavirus pandemic. Instead of location shoots, most rely on stock footage or user-generated content.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.