On the Adweek Podcast: Why Brands Are Betting Big on Experiential Marketing

Real-world activations help fuel digital buzz

McCann New York's Fearless Girl for State Street Global Advisors won 2017's Experiential Grand Clio. - Credit by Getty Images
Headshot of David Griner

Sponsored, in-person events are a timeless marketing tactic, but as the world became immersively digital, one might have thought they’d lose their luster.

Instead, we’ve seen the opposite, with digital channels finally creating the kind of scale that event and activation planners always dreamed of. Today, one smart stunt seen in person by only a few dozen people can become a global sensation through social sharing.

This week, as our magazine looks at experiential marketing’s appeal to brands and also to the agencies driving creativity in the category, our podcast panel is also taking up the debate about whether and how such tactics can be effective.

You can stream the episode below, subscribe on iTunes or look for it on your favorite podcast app, such as Stitcher.

This week’s panel is:
• David Griner, host and director of digital initiatives for Adweek
• Tim Nudd, Adweek’s creative editor
• Kristina Monllos, senior editor of brand marketing at Adweek
• Patrick Coffee, senior editor of agencies at Adweek

Here’s the newest episode:

Join the Brandweek Masters: Vineet Mehra of Walgreens Boots Alliance, Andrea Perez of Jordan Group, Janey Whiteside of Walmart, and more for insights, Masterclasses and virtual experiences on Sept. 14-17. Register now

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."