Oregon Launches Blunt COVID-19 Message: Stay Home or You Could Accidentally Kill Someone

Campaign created by Wieden + Kennedy Portland

The State of Oregon keeps it direct related to COVID-19. Wieden + Kennedy / State of Oregon

In the handling of communications of the coronavirus crisis, some state leaders have emerged as direct, strong voices. New York Governor Andrew Cuomo is likely the best example, but others have been forceful advocates for keeping citizens safe.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.