Passion Projects—and Koalas—Gave Cummins&Partners an Early 2020 Boost

Diane Villavieja is continuing to help sustain the agency through the pandemic

a smiling woman's headshot
Villavieja sees the pandemic as a chance for her agency to do work that's meaningful to them.

Diane Villavieja has had wildly different answers to the question “What do you do?” over the last decade.

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This story first appeared in the June 1, 2020, issue of Adweek magazine. Click here to subscribe.
ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.