Passion Projects—and Koalas—Gave Cummins&Partners an Early 2020 Boost

Diane Villavieja is continuing to help sustain the agency through the pandemic

a smiling woman's headshot
Villavieja sees the pandemic as a chance for her agency to do work that's meaningful to them.

Diane Villavieja has had wildly different answers to the question “What do you do?” over the last decade.

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This story first appeared in the June 1, 2020, issue of Adweek magazine. Click here to subscribe. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.