TikTok Star Charli D’Amelio and P&G Create Dance Challenge for Social Distancing
It's now the 15-year-old's most-watched video on the platform
Charli D'Amelio stars in P&G's #DistanceDance donation campaign to raise awareness about social distancing.
P&G
Key insights:
- Charli D'Amelio choreographed #DistanceDance herself.
- The challenge will make its way to other platforms.
If marketers want to reach a Gen Z audience, there’s no better platform than TikTok.
