Accounts

Proximo Spirits Sends $20 Million Jose Cuervo Account to Mekanism

The agency's first campaign, '#CincoToGo,' launched on April 28

The Mekanism logo in between two bottles of Jose Cuervo
Mekanism will be tasked with strengthening Jose Cuervo’s positioning as a category-founding brand. Mekanism/Jose Cuervo

By Erik Oster

May 4, 2020

Proximo Spirits has selected independent agency Mekanism as agency of record for its Jose Cuervo tequila brand.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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