Key Insights:
- McCann had a head start in preparing because of their presence in China.
- The network's health practice continues to assist clients to stay above coronavirus clutter.
- McCann is considering sending fewer people or exploring digital options for Cannes.
Last year, leading into 2020, McCann Worldgroup had all kinds of momentum. Most notably, the network was named Adweek’s 2019 Global Agency of the Year off the back of a stellar showing at creative awards like Cannes Lions and recovering well after the high-profile loss of the U.S. Army business after a 15-year run.
