RBC Is Fighting Workplace Bias by Encouraging Colleagues to Stand Up for Each Other

Bank aims 'to remove the fear of failure or repercussion of speaking out'

Five people in an elevator
"That Little Voice" from RBC encourages employees and executives to speak out when they see bias in the workplace. RBC

When it comes to diversity-focused campaigns, agencies often take one of two approaches: cultural immersion that can sometimes be read as pandering or emotionally tinged work that highlights the struggles or accomplishments of an underrepresented group. But how often do we see advertising that offers something we can use, like instructive tools for an increasingly multicultural workforce?

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.