Reinvention or Brain Drain? Inside R/GA’s Transition

An exodus of leadership points to a new direction—whether the agency likes it or not

Something is happening at R/GA, and the long-term effects remain to be seen. R/GA

R/GA has long taken pride in its ability to reinvent itself for the times. In an industry where agency names and their selling points easily become jumbled, R/GA has managed to stand out with the promise of reinvention every nine years, a signal to brands that it’s never content with the status quo.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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