To Forge Its DEI Future, The Richards Group Partners With Leading Firm

Do What Matters has worked with Periscope and The Martin Agency

Do What Matters has helped agencies including Periscope with diversity initiatives. The Richards Group / Do What Matters

For Lauren Tucker, founder and CEO of strategic management consultancy Do What Matters, an analogy of using GPS to find an agency’s way forward is apt.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.