Pandemic Sees Rivals Royal Caribbean and Norwegian Team Up

They've convened a health and safety panel ahead of cruises resuming in September

norwegian royal caribbean logos
The two cruise giants are setting cleanliness protocols as the industry hopes to have ships back in the water in September. iStock

Key insight:

Despite competing for cruisers out at sea, Royal Caribbean and Norwegian Cruise Line are teaming up to help throw their industry a life preserver during the Covid-19 pandemic.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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