Smucker’s Sees Its New Approach to Advertising Pay Off as Sales Soar

After consolidating all creative and media responsibilities under Publicis Groupe

a man with his camera too low showing him in underpants on a zoom call, two people look shocked on right side

The J.M. Smucker Company reported that net sales climbed 11% to $1.97 billion for the quarter ending July 31. The J.M. Smucker Company

By Paul Hiebert & Minda Smiley

September 3, 2020

Paul Hiebert

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

Minda Smiley

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.