In Deal With Spotify, Omnicom Media Group Clients Get First Crack at Original Podcasts

Music streamer's aggressive move into podcasting is paying off

Sources: Getty Images, Spotify

The past few months have been a whirlwind for Spotify. In May, the streaming platform formed a $100 million partnership with Joe Rogan to exclusively stream his podcast. Soon after, it also reached deals with Kim Kardashian, Warner Bros. and DC Comics.

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.