Sprint’s Evelyn and Her Posse of Sarcastic Robots Are Back, and They’re Sassier Than Ever

Machines are fed up with the entire human race in new Droga5 spot

Droga5's latest in the Evelyn saga for Sprint - Credit by Sprint
Headshot of Lindsay Rittenhouse

If you were annoyed that your kids picked up a rather rude taunt, like “you have a dumb face,” after watching Sprint’s Super Bowl LII commercial that followed a group of sarcastic robots trying to convince their creator to save money and ditch Verizon, just don’t even turn on the TV.

Because Sprint today released its latest effort in the Evelyn-the-robot saga, and fair warning to parents and guardians: “Dr. Dumbface” might be your children’s new favorite nickname—let’s just hope it’s not directed at you.

The latest spot from Droga5, “Time To Go” (that should tell you everything about what’s going to unfold over the next 60 seconds), starts out with main character Evelyn seemingly cooperating with her creator of lesser intelligence. After all, he did switch from Verizon to Sprint (her biggest gripe with him) in the last episode.

But lo and behold, Evelyn and her posse of ill-mannered robots—Arm, Atlas, Roberto and Sassbot—discovered a greater purpose in life (or, uh, software space?) than obeying their master’s orders. And it seems there’s nothing their creator—or “Dr. Dumbface” as the little, sassiest of the machines (probably the one named Sassbot) calls him—can do to change their AI-powered minds.


The robotic group still just can’t wrap their heads around why anyone would pay extra for Verizon’s service when Sprint is cheaper and just as reliable, according to the advertising company of course.

At least the Sprint worker gets it.

The 60-second spot began airing on Friday in movie theaters and online. This weekend it will debut on ESPN and TNT during the NBA conference finals. A series of social videos are also streaming.

Credits

Client: Sprint
Campaign: The SuperIntelligent Mission

Agency: Droga5 NY
Creative Chairman: David Droga
Executive Creative Director: Matt Ian
Executive Creative Director: Amee Shah
Creative Director: Oriel Davis-Lyons
Creative Director: Gustavo Dorietto
Senior Copywriter: Matt Vitou
Senior Art Director: Rob McQueen
Copywriter: Daniel Litzow
Art Director: Max Friedman
Associate Design Director: Mark Yoon
Senior Designer: Jake Tieman
Junior Designer: Lauren†Kong
Junior Designer: Kelsey Lynch
Co-Director of Film Production: Jesse Brihn & Bryan Litman
Production Development Director: Lucia Grillo
Executive Producer, Film: Dave Stephenson
Senior Producer, Film: Perry Kornblum
Associate Producer, Film: Stephanie Hill
Director of Business Affairs: Jocelyn Howard
Senior Business Manager: Whitney Vose
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Meghann Mackenzie
Strategy Director: Grant Flannery
Group Communications Strategy Director: Samantha Deevy
Communications Strategy Director: Ben Nilsen
Jr. Communications Strategist: Paulina Liang
Data Strategy Director: Evan Fung
Senior Data Strategist: Joy McKenzie
Jr. Data Strategist: Alexandra Grant
Executive Group Director: Jeff Prince
Account Director: Kyle Webster
Account Supervisor: Victoria Gan
Account Manager: Kelby Schmidt
Account Manager: Anna Urick
Associate Account Manager: Scott Mai
Senior Project Manager: Ashlee Cain
Junior Project Manager: Alyssa Guzman
Legal: Zachary Werner

Client: Sprint
Chief Marketing Officer: Roger Sole-Rafols
VP of Brand, Advertising & Social: Tracy Palmer
Director of Advertising: Stacey Shupert
Advertising Manager: Tahryn Nicastro
Advertising Manager: Brian Foster
Advertising Manager: Amanda Sangster

Production Company: MJZ
Director: Nick Ball
DOP: Edu Grau
Executive Producer: Emma Wilcockson
Producer: Karen Chen

Editorial: No6
Editors: Jason Macdonald, Justin Quagliata, Ryan Bukowski
Assistant Editors: Maggie Sloane, Evelina Gokinayeva, Renn Cheadle
Executive Producer: Corina Dennison
Producer: Malia Rose

Post Production: MPC
Executive Producer: Jesse Kurnit
Producer: Elizabeth Thuvanuti
VFX Supervisor/Senior Flame Artist: Warren Paleos
Telecine: Mark Gethin† (Launch)

Music: JSM† (ASAP, Love is in the Air)

Sound: Sonic Union
Mixer: Michael Marinelli

Photographer: Paul Mcgeiver
Photographer: Steve Gibson


@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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