Stella Artois Creates Gorgeous Street Art That Cleverly Helps Friends Social Distance

The installation is in London's Brick Lane district, a popular culinary neighborhood

The 28 x 14-meter artwork at the heart of London cleverly helps friends to social distance. Stella Artois

Stella Artois has created a huge, bright 92×46-foot piece of artwork right in the heart of London’s famous Brick Lane district. But its geometric shapes and contrasting colors don’t just look pretty—they cleverly show people where to sit to maintain social distancing.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.