The One Thing Agencies Must Do in 2021

Put employees at the center of everything you do 

people on blocks
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With the first Covid-19 vaccines now making their way to people around the world, the workplace reentry conversation has taken a more pragmatic turn. What are the implications for the advertising industry? Will we all rush back to HQ? Will we all stay home? All of the above, actually. The solution will be less about designing a new layout for the office, and more about creating a better model for collaboration. 

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Guy Hayward is global CEO at Forsman & Bodenfors.