The Richards Group Incident Is Advertising’s Diversity Déjà Vu

It's time to sue for radical change in the industry

richards group
Advertising's diversity problem persists. The Richards Group
Headshot of Christopher Boulton

When Motel 6 fired The Richards Group and other clients cut ties over Stan Richard’s “too Black” comments, the 88-year-old founder quickly “fired himself” and his agency announced a new DEI plan. Cased closed?

@DocBoulton Christopher Boulton is associate professor of communication at the University of Tampa and member of Adweek's Academic Council.
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