These Brilliant Ikea Posters About Sleep Will Make You Look Twice

Mother London's campaign uses large-scale models to eye-catching effect

Sleep aids and other products were reimagined at large scale and then photographed with Ikea bedding. Mother London

Sleep: when we get enough, it rejuvenates and energizes us, leaving us fired up and ready to take on the day. But when we don’t–thanks to crying children, insomnia, Covid-19 anxiety or a good old boozy night with friends (remember those?)–we can feel pretty horrendous, groggy and exhausted when the morning alarm goes off.

As the COVID-19 situation evolves around the world, the Adweek team continues to monitor developments closely while following advice from relevant public health officials. Our thoughts are with all those affected. As things stand, and with all the information we have been presented with to date, our intention is to proceed as normal with our event schedule. Should you have any particular questions please reach out to us.  We continue to work closely with our customers, our sponsors and the broader industry to ensure we hold safe and successful events.
@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.