Having fun with the skippable (or unskippable) aspects of an ad is a years-old tactic in the world of video advertising, but it’s a gimmick that’s still worth pausing to appreciate when done well.
This McDonald’s Ad Is Unskippable, but You’ll Appreciate Why
Leo Burnett Moscow's hand-washing ad has 120 million views
The Russian ad for McDonald's was created by Leo Burnett Moscow.
McDonald's Russia
