This Portland Agency Created a Satirical Lifestyle Brand Just for Anti-Vaxxers

Unvaccinated!Life is a destination for the misinformed

Some merch promoting the anti-vaxxer lifestyle. Borders Perrin Norrander

Becoming a parent means making a hundred different child-rearing decisions long before the precious bundle even arrives. Breastfeeding or formula? Cloth or disposable diapers? Do we also tell the little tike about Baby Shark? Vaccinations, however, use to ring of inevitability, the one thing that would come about as naturally as feeding. Yes, if you can believe it, there used to be a time when everyone was on the same page about shielding children from disease.

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Shannon Miller is a writer, podcast creator and contributor to Adweek.