Though There Are Certainly Bad Days in Store for Agencies, There’s Hope to Be Found

Look to the people who make up your organization for inspiration

A yellow background with two people putting a hand on a third person's back
As long as people are present, even if they are in different places, the agency exists in a strong and incarnated way. Getty Images

When it silently appeared a few months ago in the stalls of a Chinese market, we had no idea that Covid-19 would cause such a violent and radical upheaval in the world order. We had no idea how it would shatter our Western certainties and challenge society as we knew it.

Jean-Francois Sacco is the CCO and co-founder of Rosapark, Adweek's International Agency of the Year in 2018.