Touting Its Electric Bona Fides, Porsche’s Super Bowl Ad Is One Heck of a Car Chase

Spot came from Cramer-Krasselt for the German automaker

a man in a mask sitting at the wheel of a car
Stealing a Taycan is not so easy when the security guards are also driving Porsche vehicles. Porsche

The last time Porsche made an appearance in the Super Bowl was 1997. At the time, the German automaker touted the fact that its Boxster sports car was handmade, instead of pieced together by robots. Created by Goodby Silverstein & Partners, it felt like a classic car ad until the delightful punchline.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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